What Google’s new guidelines for AI-produced content mean for SEO If you’re using AI to provide valuable content, Google won’t ding you. But consider some caveats when using AI for SEO content. Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new … Continue reading What Google’s new guidelines for AI-produced content mean for SEO
Read MoreThe last year has been difficult for many small to medium sized businesses during the pandemic. All industries have been affected to some degree including ours in the advertising world. Luckily companies such as Go Kapital have lended a helping hand with funding to qualified businesses. USA Local Media will now offer discounted products to … Continue reading USA LOCAL MEDIA NOW OFFERING BUSINESS FUNDING
Read MoreSurviving the coronavirus is the theme of 2020 so far. From big corporations to small business, it seems like nearly every industry is getting hit, and hit hard. The thought of profiting during COVID-19 is unthinkable to many, but there are inevitably organizations that benefit from a pandemic. Who are they? Who is able to … Continue reading What Industries are Thriving During the Pandemic?
Read MoreGoogle has said currently 70% of sites shown in search have already been switched over. Barry Schwartz on March 5, 2020 at 11:27 am Google has announced that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing. We reported early that this would happen by end-of-year but this blog post from Google says this … Continue reading Google to switch completely over to mobile-first indexing by September 2020
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Search’s share of U.S. digital advertising revenue has been slowly shrinking over the past few years (it fell below 50% for the first time in 2016). In 2018, search accounted for 45.1% of digital ad revenues, down from 46% in 2017, according to the Interactive Advertising Bureau’s (IAB) annual report on internet advertising. Search spend growth still … Continue reading U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again Search remains the primary digital format, but video continues to see rapid spend growth.
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For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well. Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns.. API availability January 8. The AdWords API capabilities for TV targeting … Continue reading YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
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Even experienced SEOs occasionally face challenges where traditional best practices fail. Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, … Continue reading Solving complex SEO problems when standard fixes don’t apply
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Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out. Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s … Continue reading GOOGLE’S AUGUST ALGORITHM UPDATE NOW COMPLETE
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After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google … Continue reading Google is retiring the AdWords & Is Now Google Ads
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