Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out.
Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s done” when I asked him if the rollout was complete.
Danny did add that if we are seeing other changes, “We always have changes that happen, both broad and more specific.” This is because some of the tracking tools are seeing more fluctuations today, and if they are unrelated to this update, the question is what they can be attributed to.
Based on our research, the August 1 update was one of the more significant updates we have seen from Google on the organic search side in some time. It continued to roll out over the weekend and has now completed.
Google’s current advice on this update is that webmasters do not need to make any technical changes to their websites. In fact, the company said “no fix” is required and that it is aimed at promoting sites that were once undervalued. Google has said that you should continue to look at ways of making your overall website better and provide even better-quality content and experiences to your website visitors.
Now that the rollout is complete, you can check to see if your site was impacted. But as Danny Sullivan said above, there are always changes happening in search.