Sometimes we want to target people who are using a specific device, or at a certain time or location and Google AdWords’ bid adjustment feature let us do exactly that. It enables us to increase or decrease the frequency of the ads based on the device, location or time. Those who are not familiar … Continue reading ADVERTISERS CAN NOW BID FOR PHONE CALLS IN GOOGLE ADWORDS
Read MoreWhen it comes to traveling, pre-planning can make all the difference. Most important of them all is booking a good hotel. It really takes a lot of efforts to find a good hotel within your budget. Google is planning to make it a bit easy. Google is planning to roll out a new Hotel Review … Continue reading GOOGLE TESTING OUT A NEW HOTEL REVIEW INTERFACE
Read MoreIt’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And … Continue reading Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
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Google has just added some new features to its Google My Business dashboard. Some of them were much awaited while some others are a pleasant surprise. All the new features will not only make it easier for the business owners to manage their accounts but also will provide them the ability to include more analytical … Continue reading GOOGLE ADDS 4 NEW FEATURES TO ITS MY BUSINESS DASHBOARD
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