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Search’s share of U.S. digital advertising revenue has been slowly shrinking over the past few years (it fell below 50% for the first time in 2016). In 2018, search accounted for 45.1% of digital ad revenues, down from 46% in 2017, according to the Interactive Advertising Bureau’s (IAB) annual report on internet advertising. Search spend growth still … Continue reading U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again Search remains the primary digital format, but video continues to see rapid spend growth.

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well. Soon AdWords API users will be able to report connected TV targeting performance for YouTube campaigns.. API availability January 8. The AdWords API capabilities for  TV targeting … Continue reading YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Even experienced SEOs occasionally face challenges where traditional best practices fail. Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, … Continue reading Solving complex SEO problems when standard fixes don’t apply

Some SEOs are seeing more fluctuations with the Google rankings now, but Google has confirmed the August 1 update has been fully rolled out. Google has just confirmed that the core search algorithm update that began rolling out a week ago has now finished fully rolling out. Google search liaison Danny Sullivan said on Twitter, “It’s … Continue reading GOOGLE’S AUGUST ALGORITHM UPDATE NOW COMPLETE

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google … Continue reading Google is retiring the AdWords & Is Now Google Ads

Google is struggling hard to keep the reviews trustworthy. They are trying to weed out fake reviews and bring genuine reviews, but they have a long journey ahead. As in reportedGoogle My Business forums, recently, a Kentucky law firm allegedly ran a contest on Facebook, offering people zoo tickets in exchange for positive reviews. This … Continue reading BE CAREFUL HOW YOU COLLECT REVIEWS – GOOGLE UPDATES ITS REVIEWS GUIDELINES

Google Home Services has been rebranded as Google Local Services and expanded to 17 states. Google has re-branded it for a reason — they are now including businesses that do not come under the “home services” like auto repairs & dentists. They are actively expanding it to other states and adding new categories. People have … Continue reading GOOGLE HOME SERVICES IS NOW GOOGLE LOCAL SERVICES

  If you area verified business in Google My Business, you can now update your business info directly from Google search engine result page, provided you’re logged in to your Google My Business account. Here’s how it works. Just type your business name in the Google search box and you will see a menu right … Continue reading GOOGLE NOW ALLOWS EDITING BUSINESS LISTINGS DIRECTLY FROM THE SEARCH RESULTS